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DLA works with interested hospitality and tourism organizations to plan and execute bootcamps and retreats for specific professional 开发ment and training as needed.
课程
项目名称: 掌握酒店管理财务
课程概述: Gain essential financial management skills tailored to the unique challenges and opportunities within the hospitality and tourism sector. This comprehensive program equips industry professionals with the knowledge and tools to make informed financial decisions, 优化资源, 并提高酒店业务的盈利能力. 该项目提供多种面对面的研讨会, 网络模块, 互动环节, allowing participants to learn at their own pace while engaging in collaborative learning experiences. This program is designed to empower a wide range of professionals within the hospitality and tourism industry with the financial knowledge and skills needed to excel in their roles and contribute to the financial success and sustainability of hospitality businesses. Whether participants are seasoned industry veterans or emerging professionals, the program offers practical insights and tools to enhance financial decision-making and drive business performance in the dynamic world of hospitality.
计划时间: 这个项目需要8个小时. It could be done in one day as a bootcamp/retreat or over 2 – 4 weeks.
主要学习目标: 成功完成课程后, participants will be able to:
- 财务基本面: Understand key financial concepts and principles relevant to hospitality businesses, 包括预算, 成本控制, 收益管理, 以及财务报告.
- 策略性财务规划: Learn to 开发 and implement effective financial 策略 aligned with business goals and industry dynamics.
- 优化盈利能力: 探索最大化收益的技术, 管理费用, 提高酒店业务的盈利能力.
- 性能分析: Gain insights into financial performance metrics and tools for evaluating business performance and making data-driven decisions.
- 风险管理: Learn to identify and mitigate financial risks specific to the hospitality industry, 比如季节性, 市场波动, 操作风险.
谁将从该计划中受益: This course is ideal for a wide range of professionals, including but not limited to:
- 酒店经理和总监
- 财务总监及会计师
- 收益经理
- 企业家和小企业主
- 有抱负的酒店业领袖
- 酒店顾问和教育工作者
- 寻求职业发展的行业专业人士
在完成, participants will be equipped with the expertise and confidence to navigate financial challenges, 优化资源配置, and contribute to the sustainable growth and profitability of hospitality businesses.
有关更多信息，请单击以下链接 http://msudenver.qualtrics.com/jfe/form/SV_6zKF3zH1Eg0ACuq
项目名称: 策略性餐厅推广 & 市场营销控制
项目概述: Unlock the secrets to successful restaurant promotion and marketing 策略 tailored to today’s competitive culinary landscape. 该项目旨在为餐馆老板提供装备, 经理, and marketers with the tools and techniques necessary to attract more diners, 增加收入, 并在市场上建立强大的品牌形象. This program is designed to benefit a wide range of professionals and stakeholders within the restaurant industry who are eager to enhance their marketing knowledge and skills to drive business growth, 吸引更多顾客, 并在不断变化的餐饮环境中保持竞争力. Whether participants are seasoned restaurant owners or aspiring entrepreneurs, the program offers practical insights and actionable 策略 to elevate restaurant promotion and marketing efforts for long-term success. 该课程提供多种在线课程, 生活在线研讨会, 及现场工作坊(如适用), providing flexibility for participants to learn at their own pace and engage in interactive learning experiences.
计划时间: 这个项目需要8个小时. It could be done in one day as a bootcamp/retreat or over 2 – 4 weeks.
主要学习目标: 成功完成课程后, participants will be able to demonstrate their understanding of:
- 餐厅营销要点: Explore core marketing principles and tactics specific to the restaurant industry, 包括品牌, 客户细分, 竞争定位.
- 数字营销策略: 学习如何有效地利用数字渠道, 包括社交媒体营销, 在线广告, 以及声誉管理, 接触目标受众并与之互动.
- 推广活动策划: 开展全面的促销活动, 季节性提供, and special events to drive foot traffic and increase customer loyalty.
- 菜单工程: Understand menu design and pricing 策略 to maximize profitability and enhance guest satisfaction.
- 客户关系管理(CRM) Implement CRM techniques to build lasting customer relationships and encourage repeat business.
谁将从该计划中受益: This course is ideal for a wide range of professionals, including but not limited to:
- 酒店经理和总监
- 有抱负的酒店业领袖
- 餐厅业主及经理
- 市场营销和销售专业人员
- 酒店管理专业学生及毕业生
- 厨师和烹饪专业人士
- 企业家和餐馆初创企业创始人
- 顾问及顾问
在完成, participants will not only have the knowledge and tools but also the confidence to 开发 and implement effective restaurant promotion and marketing 策略. 这些策略将推动用户获取, 提升品牌知名度, 并为餐厅的整体成功做出贡献.
有关更多信息，请单击以下链接 http://msudenver.qualtrics.com/jfe/form/SV_6zKF3zH1Eg0ACuq
项目名称: Hospitality Human Resources (HR) Management: Cultivating Hospitality Talent for Success
项目概述: Unravel the specialized field of human resources management within the hospitality industry. 该课程旨在为人力资源专业人员提供装备, 经理, and hospitality leaders with the skills and 策略 needed to recruit, 开发, 并在充满活力的酒店业留住顶尖人才. 该课程提供多种在线模块, 现场研讨会, 和互动会议(如适用), providing flexibility for participants to learn while balancing work commitments. This program is tailored to benefit a wide range of professionals within the hospitality industry who are involved in or interested in human resources management. Whether participants are seasoned HR professionals looking to specialize in hospitality or newcomers seeking to enter the field, the program offers valuable insights and practical skills to navigate HR challenges and drive success in hospitality organizations.
计划时间: 这个项目需要8个小时. It could be done in one day as a bootcamp/retreat or over 2 – 4 weeks.
主要学习目标: 成功完成课程后, participants will be able to demonstrate their understanding of:
- 人才收购 & 招聘: Explore best practices for attracting and hiring skilled employees who align with the unique demands of the hospitality sector.
- 员工的发展 & 培训: Learn effective 策略 for fostering employee growth and enhancing skills through training and 开发ment programs.
- 员工敬业度 & 保留: 发现提高员工士气的技巧, 动机, 在快节奏的酒店环境中保持良好.
- 劳动法 & 合规: Understand key labor regulations and compliance issues specific to the hospitality industry.
- 绩效管理 & 反馈: 制定进行绩效评估的方法, 提供建设性的反馈, 培养一种持续改进的文化.
谁将从该计划中受益: This course is ideal for a wide range of professionals, including but not limited to:
- 人力资源专业人员
- Hospitality and Tourism Supervisors, Managers, and Executives
- 酒店人力资源经理和总监
- 人力资源专家和通才
- 酒店运营经理
- 酒店业企业家和小企业主
- 酒店业顾问
- 有抱负的酒店业领袖
在完成, 参与者将具备这些知识, 策略, and tools to effectively manage human resources in hospitality settings, 培养积极进取的员工队伍, 提高员工满意度, 并为组织的成功做出贡献.
有关更多信息，请单击以下链接 http://msudenver.qualtrics.com/jfe/form/SV_6zKF3zH1Eg0ACuq